Samidoh , HSC has done it again! His latest track ‘Toxic Love’ dropped five days ago and has already clocked over 900k views. That’s like going quadruple platinum in Mugithi standards! What’s the magic behind this runaway hit? Here is our take:
1.COUNTRY VIBES
Samidoh went full country on this one—and trust me, Murima folks love their country beats like they love their watery dishes. By going country, Samidoh is tapping into an already existing huge fan base.
2.TRENDING ‘TOXIC LOVE’ THEME
Toxic love has been a trending topic in Murima of late. From that bearded fellow accused of conducting unauthorized surgery on his spouse’s fingers (which somehow ‘reappeared’) to the Bypass comedian and his ‘Spares’ side dish not forgetting the drama between the city bimbo turned politician and his Cupid eyed ‘mugithi’ maestro-it’s been endless drama. Samidoh’s song taps into this wild soap-opera energy like a pro. Many who have been enduring toxic love will identify with this theme.
3. PERFECT TIMING
Releasing this anthem on December 10 was genius. With the festive season in full swing, Mugithi joints are on fire, and Toxic Love is the perfect soundtrack to dance your troubles away—or drink to them.
4. STAR-STUDDED VIDEO
The music video stars Njogu wa Njoroge and Karungo wa Thang’wa—certified ‘Murima’ heartthrobs. These two ‘snacks’ will have the ladies swooning and playing the song on repeat mode. Pure marketing brilliance, if you ask me.
5.FILLING THE GAP
There has been a lull in Kikuyu benga circles-the last banger that swept the region being ‘Maisha no Maya.’ Toxic Love’ fills that gap, rescuing our playlists from monotony.
Click on the link below to enjoy this fresh hit:
https://www.youtube.com/watch?v=XUOLMFJDI8o